What has been a growing business since Covid has been the ease in delivering spirits to consumers, enabling distilleries to stay in business. Now that Covid has passed, consumers are enjoying the convenience of shopping for spirits this way. But tied to this has been a cry, sounding like Maude Flanders on The Simpsons, “think about the children.”
While groups would like you to believe that underage drinkers are partaking of home delivery, this isn’t true, according to a report from R Street based on research in the USA.
A new survey by alcohol wholesalers blares a warning that American mothers are “concerned” that reforms like direct to consumers (D+C) delivery could be a gateway to more kids getting their hands on alcohol. Scary warnings aside, the empirical evidence on this topic is clear: There is no consistent correlation between DtC delivery and underage drinking.
For the full story, go here.
