Drinks giant Diageo says it will launch in March Tanqueray 0.0%, a zero-alcohol gin. Its first markets will be in the UK and Spain at a recommended retail price of £16 per 70cl bottle.

The alcohol-free gin alternative is crafted from the same distilled botanicals as Tanqueray London Dry including juniper, coriander, angelica and liquorice. Individually immersed in water, the botanicals are heated and then distilled to create the distinct flavours associated with Tanqueray, said Diageo.

“This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol,” said Tanqueray master distiller, Terry Fraser.

With Gordon’s launching earlier this year its 0.0% gin, this is a sign that the big players see alcohol-free as a market to be involved in.

For more on alcohol-free spirts, be sure to the see the Spring edition of the Distillers Journal.