When you’ve worked in the fields of technology, restaurants, modelling and music management, where do you turn next? For today’s guest, that meant the world of drinks. And he’s on a mission to bring the diverse, rich tapestry of Asia, and the untold myriad of flavours it boasts, to consumers through a series of spirits designed to showcase just that.

Meet Michel Lu. He’s the founder of The Orientalist Spirits. A company described as the World’s first premium pan-Asian craft spirits company.

They produce a range with an award-winning collection of artisanal spirits crafted from only the best premium ingredients sourced directly and ethically from the Orient.

Before entering the world of drinks, Michel was the man behind Elite Model Management’s success in Asia, where he personally managed supermodels like Naomi Campbell, Linda Evangelista, and Claudia Schiffer.

Michel also created the world’s first Asian girl band, Jungk, in collaboration with music legend Malcolm McLaren.

After exiting the entertainment industry, Michel co-wrote a movie script, launched a record label, and built a mini empire in the food and beverage space.

He’s has also made a mark in the tech industry as the Asian director of a New York-based tech advisory and venture fund and is currently exploring the exciting opportunities presented by robotics, artificial intelligence, and other Web3 technologies.

But in today’s episode we’re looking at his plans for The Orientalist Spirits. We discuss how his career to-date has led Michel up to this point, the challenges and opportunities presented by working with countless Asian ingredients and why starting a drinks business is his own way of leaving a legacy.