Pernod Ricard has responded to a growing demand for higher-ABV RTDs with the launch of two new vodka-based cocktails.

The company has unveiled two 9% Absolut & Ocean Spray Double Vodka Cranberry RTD cocktails made with Absolut Vodka and Ocean Spray cranberry juice,

According to the company, Absolut and Ocean Spray are introducing a “more elevated, high-energy expression” of the famous serve.

The drinks feature two shots of Absolut Vodka, real Ocean Spray cranberry juice, 9% ABV, and no bubbles, artificial colours or sweeteners.

The launch also arrives as demand for higher-ABV RTDs continues to accelerate, with the segment growing 28% year-over-year and outpacing lower-ABV alternatives.

“The Vodka Cranberry has earned its place in bars, parties and culture because it’s simple, delicious and never goes out of style,” said Hannah O’Leary, brand director RTD & Convenience, at Pernod Ricard USA. 

“As consumers continue to embrace this classic cocktail, Absolut & Ocean Spray Double delivers a bolder, stronger take without sacrificing the simplicity and delicious flavour of the classic.”