Pernod Ricard buys The Whisky Exchange

French distillery giant Pernod Ricard is living up to its goal of creating “consumer centric strategy of meeting new consumer needs and expectations in a context of solid e-commerce growth” in a huge way by buying The Whisky Exchange.

Created in 1999 by Sukhinder and Rajbir Singh, The Whisky Exchange has a catalogue of around 10,000 products, maintaining three brick and mortar stores in London, as well as having an award-winning e-commerce operation.

Pernod Ricard said that e-commerce was a key channel in its long term strategy. Neither The Whisky Exchange or Pernod Ricard disclosed the amount of the sale.

ARTICLES

Glenfiddich launches an $18k whisky

Glenfiddich, the world’s most awarded single malt Scotch whisky brand, has partnered with BlockBar, the premier non-fungible token (NFT) marketplace for luxury wine and spirits

Ardagh Glass broadens portfolio

Ardagh Glass Packaging-North America, part of Ardagh Group, has introduced a new series of craft beverage bottles to its growing portfolio of American-made bottles. The

Sazerac completes BuzzBallz acquisition

Spirits gian Sazerac has completed the previously-announced acquisition of RTD business BuzzBallz. Buzzballz is known a a rapidly-growing beverage business with innovative brands including the

EPISODES
Apple PodcastsSpotifyAndroidby EmailRSSMore Subscribe Options