CleanCo, the non-alcoholic spirit brand, will be listed in Morrisons from 10 May 2021.

Three of CleanCo’s non-alcoholic products from the best-selling range will be available to purchase on the shelves of 478 Morrisons stores nationwide, each at an RRP of £19.

These include CleanCo’s gin alternative, ‘Clean G’, rum replacement ‘Clean R’ and vodka-style spiced apple spirit ‘Clean V’. 

Jack Coleclough, Spirits Buyer Manager at Morrisons said: “No and low alcohol drinks in particular are growing in popularity, so it makes perfect sense to be introducing CleanCo to our spirits range. We’re excited to be offering three products – Clean R, Clean G and Clean V – so that customers can experiment with the various spirits.”

Its range of spirits are now non-alcoholic (less than 0.5%); a recent development from the premium British startup, who initially launched their CleanCo range in 2019 as a low ABV spirits brand, with Clean G and Clean R, both at 1.2% ABV.

Offering flavourful, healthier replacements to some of our favourite tipples, from just 13 calories per serving, CleanCo has officially evolved to offer an entirely non-alcoholic repertoire. 

Founder and CEO of CleanCo Spencer Matthews said; “Our goal is to become the biggest player in the low and no category, and we are making huge progress in doing so. In order to appeal to the widest possible audience, moving to a non-alcoholic brand, whilst maintaining the delicious taste that has secured us over 4000 five star reviews, made perfect sense.

“We pride ourselves in being the best tasting non-alcohol alternative on the market, and recently conducted a study to prove this theory – using brainwave electroencephalogram (EEG) technology and blind-testing customers to measure the taste, preference and pleasure response to gin drinks with varying levels of alcohol content.

“What we uncovered is that our CleanCo gin alternative, provided the greatest average brain pleasure increase (36%) with every sip of the drink, followed by Gordon’s (30%) and Ceder’s (28%).

“Moreover, results also showed that there was a clear preference for Clean G, with over 73% of participants showing the greatest pleasure increase, and over 50% of participants subjectively choosing CleanCo as their favourite tasting liquid.

“Fundamentally, we champion moderation – and with more consumers than ever embracing no and low, being listed in such a credible, nationwide establishment as Morrisons will help us on our mission to give more people more choice when it comes to alcohol consumption. 

“We are always looking to innovate and improve our product offering – and we are confident that our new non-alcoholic product range to be listed within Morrisons is our best version yet.”