Velo Mitrovich

Molson Coors enters spirit market

Molson Coors Beverage Company next month will release its first full-strength spirit, a blended American whiskey made with Coors malt and Rocky Mountain water called Five Trail. Under the banner Coors Whiskey Co., Five Trail is slated to roll out Sept. 1 via Molson Coors’ distributor network at better liquor retailers in four markets: Colorado, Georgia,…

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Talisker releases 43-year-old whisky

Diageo’s Talisker has released a whisky that tastes as if it’s been kissed by the sea – because it has. Called Xpedition Oak: The Atlantic Challenge, this new release from Talisker uses ocean-seasoned barrel staves to echo the founding story of the beloved whisky maker on the Isle of Skye. At 43 years of age,…

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Scotch whisky to showcase sustainability

Scotch Whisky sites throughout Scotland are welcoming MPs and MSPs today to showcase the industry’s sustainability efforts, as part of an industry-wide ‘Countdown to COP’ open day marking 100 days until the COP26 (UN Climate Change Conference of the Parties) climate change conference in Glasgow. Politicians from across Holyrood and Westminster and from across the…

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Massive counterfeiting of spirits

If you are thinking of exporting spirits to India – which continues to see a rise in the market – be aware that the country is plagued by spirit counterfeiters. According to the new report ‘The State of Counterfeiting in India – 2021’ by the Authentication Solution Providers’ Association (ASPA), out of the top five…

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New gin launched in Greenwich

With a flavour journey that is reminiscent of ocean travel, Greenwich Gin has been released, the first drink by Greenwich Spirits Company. The premium craft gin pairs British marine and coastal botanicals with a host of flavours from all four corners of the world and is a celebration of the London borough’s maritime legacy and the great…

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Vodka maker takes aim at pink gin

Not content to let gin to continue to usurp the vodka market, Smirnoff has just launched Raspberry Crush in what looks like an attempt to cash in on the pink gin craze. An advantage that vodka makers have in creating pink creations is that vodka is not lead by any specific flavour, unlike gin. Though…

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Investor or patsy

Book author and creator of TV shows, Aaron Sorkin says: “The greater fool is actually an economic term. It’s a patsy. For the rest of us to profit, we need a greater fool— someone who will buy long and sell short…it is someone with the perfect blend of self-delusion and ego to think that he…

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Gin for theatre

Edinburgh Gin has collaborated with Phoebe Waller-Bridge to release a special limited-edition gin that tells the inside story of her iconic work and its connection with the brand’s legendary home city. Every penny of profit will be donated to the Edinburgh Fringe Festival, creating a new fund for artist talent and their craft. Phoebe’s breakthrough…

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‘Fourth key’ to have huge global growth

We all know the three main key categories in the alcohol business – spirits, beer and wine. But according to the world’s largest brewer, AB InBev, the ‘fourth category’ is where significant growth potential lies, reports Beverage Daily. This category includes Ready to Drink (RTD) alcohol, canned cocktails, hard seltzers and flavoured malt beverages. According…

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Moutai sells for record amount

London’s auction Sotheby’s has announced that is sold a case of 24 bottles of Moutai for $1.4 million (around £1 million). This was five times more than what was expected and the highest price ever paid at auction for a single lot of Moutai outside of China, according to Sotheby’s. Fourteen bidders were involved in…

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