Not content to let gin to continue to usurp the vodka market, Smirnoff has just launched Raspberry Crush in what looks like an attempt to cash in on the pink gin craze.

An advantage that vodka makers have in creating pink creations is that vodka is not lead by any specific flavour, unlike gin. Though hard to believe at times, not everyone likes the taste of juniper.

Nick Payman, head of Smirnoff at Diageo, said: “The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category. Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka. The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on.

“The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses in creating fun, delicious serves.”

Other UK distilleries who are making pink vodkas include Three Olives and Ely Gin Company.