While craft gin continues to do well, spiced rum is beginning to move quickly up the ranks, especially now as we approach the holiday season. During this same time, too, the industry is experiencing increased sales of flavoured vodkas and ready-to-drink cocktails.
If you are a spirits brand owner, distiller, or alcoholic beverage manufacturer looking for new ways to grow sales and increase the value of your brand, you need to look into flavoured spirits.
According to Simpsons Beverages, which makes liquid flavour compounds, the flavoured spirits market continues to be bombarded with the launch of more and more new products. It says that continued innovation has never been as important to ensure your brand can differentiate itself and gain a competitive advantage in what has become an extremely crowded marketplace.
“Today’s consumers are more adventurous, actively searching for new tastes and flavour combinations,” says Simpsons Beverages. “You can appeal to them by offering something different, giving them new ways to enjoy their preferred spirit.”
Simpsons Beverages’ flavours are supplied as premixed liquid compounds, containing all the ingredients required to manufacture your drink. Just mix with water and alcohol prior to bottling or canning.
“Liquid flavour compounds can help you to keep your manufacturing process lean. They eliminate the need to stock and manage numerous ingredients with varying MOQs, lead times and expiry dates,” says Simpsons Beverages. “They really are an easy solution for medium to large sized distilleries and alcoholic beverage manufacturers looking to scale-up production.”
The company says that it also offers a “drink sampling service” to ensure buyer confidence and satisfaction. “Your feedback means flavour recipes can be adjusted, as required, to make sure you are completely happy with the final product. This means you are also able to present ready to taste samples of concept drinks to your prospects and buyers.”
Simpsons Beverages is BRC AA accredited, which guarantees consistency in every batch they produce. All flavour compounds are blended using only the best raw materials, from top BRC accredited flavour houses and suppliers. With outstanding quality control, every batch produced is micro-analysed by an independent laboratory and has full traceability, with a certificate of conformity. Even the water used in the manufacturing process is triple filtered to remove all impurities and chlorine.
Simpsons Beverages is a third generation, family business with over 85 years’ experience in drink development and drink manufacturing. They have a strong reputation for innovation, quality, and exceptional customer service, combined with cost effective pricing, which has helped build a growing, loyal customer base around the world.
They work together with you from concept through to final product. Whether you are looking to develop a strawberry and peppercorn flavoured gin, or chilli and chocolate flavoured rum – the options are almost limitless.
