RTD cocktail brand MOTH has unveiled a Christmas out-of-home (OOH) campaign across the Transport for London (TfL) network designed to showcase its range and why Christmas is a perfect time to introduce them to others.

The month-long campaign comprises 600 advertising placements that will promote its Espresso and Passionfruit Martini cocktail range.

Under the banner “You, Me, MOTH?” the initiative follows-on from the launch of the brand’s decaf Espresso Martini earlier this year.

Rob Wallis, the co-founder of MOTH, said as their Martini cocktails are already a firm favourite, Christmas isa brilliant time to introduce more people to them.

He explained: “With the launch of our Decaf Espresso Martini, we’re giving cocktail lovers the choice of enjoying the same great drink with or without the caffeine.

“More than half of coffee consumers are drinking decaf weekly, so why should they compromise on their Espresso Martini?

“We want MOTH to be part of people’s Christmas celebrations, whether they’re hosting a party or getting together with friends.

“Our TfL campaign puts our Martini cocktails in the spotlight at a key time for the category, supported by new products arriving on supermarket shelves.”