A new “first-of-its-kind interactive” system will allow consumers to customise their ideal savoury martini when it launches in the US.

The platform is based on Diageo-owned Cîroc and its new signature serve, the Messy Martini.

Cîroc said it is putting a playful new spin on martini culture with the debut of the Martini Machini, an interactive, first-of-its-kind self-serve Martini-mixing machine.

Next month it will bring the experience to downtown NYC as part of a special event in partnership with Dave’s Hot Chicken, pairing customisable cocktails with the brand’s signature spicy chicken. landing in downtown NYC.

Designed for drinkers who like their cocktails bold, briny and a little unpredictable, the company explained, the Martini Machini puts the “power in the drinker’s hands”, allowing guests to customise their ideal savoury martini by dialling in their preferred ratio of brine, garnish and flair.

Part bar, part playground, the experience turns martini-making into a full sensory experience and gives savoury lovers a new way to make the cocktail their own, they said.

“The Martini Machini is about giving people permission to play with the martini and make it their own,” said Nick Tran, president and CMO of Cîroc.

“The Messy Martini takes the familiar dirty martini and loosens it up to create a cocktail that’s brighter, brinier and layered with flavour. With the Martini Machini and Filthy, we’re bringing that experience to drinkers wherever they are.”