Whitebox Cocktails, one of the UK’s fastest-growing spirits brands, has made its US foray with the launch of six cocktails.
The drinks, which are available in 100ml cans, will be available across 12 US markets via Lighthouse Brands. The company said Whitebox Cocktails enter the US at a time where “demand continues to grow for premium ready-to-drink cocktails”.
The US range includes Spicy Marg, Whitebox’s bestselling cocktail globally; the 34.4% ABV Freezer Martini, designed to be stored in the freezer; and Pocket Negroni, one of the products that has helped build the brand’s cult following in the UK.
Squeezy’s Margarita, Straight Up Daiquiri and Espresso Martini complete the six-strong launch portfolio, which reflects the cocktails currently driving Whitebox’s sales globally, with Margaritas accounting for approximately 40% of sales and Martini-style cocktails around 25%.
The US launch marks the latest stage of Whitebox’s international expansion, with the brand now present across eight international markets including Canada, the Netherlands, Denmark, Ireland, and the UAE.
“We’ve wanted to build Whitebox in the US for some time, but it was important to do it in the right way,” said Josh Rennie, co-founder of Whitebox Cocktails.
“We now have a portfolio of cocktails with a proven track record internationally and the right partners in place to start building the brand here. We’re excited to see where we can take Whitebox in the US.”
Each Whitebox cocktail is produced in the brand’s signature 100ml single-serve format and developed, batched, blended and canned in-house at the company’s purpose-built cocktail facility.
Whitebox Cocktails is imported into the US by Lighthouse Brands and is initially available through retailers across New York, Connecticut, Massachusetts, Rhode Island, New Jersey, Delaware, Washington DC, Maryland, Kansas, Indiana, Oklahoma and Washington.
Sarah Santerian, CEO of Lighthouse Imports added: “Whitebox Cocktails has built an exceptional reputation for delivering classic cocktails with uncompromising quality, craftsmanship and innovation.
“Lighthouse is incredibly proud to represent the brands in the U.S. and help introduce more consumers to what makes Whitebox so unique.
“As demand continues to grow for premium ready-to-drink cocktails, I believe Whitebox is exceptionally well positioned to set a new standard in the category, and I’m excited to be a part of that journey.”
