​There’s a very strong chance you’ve sampled one of the many drinks that David Gluckman has helped produce. Failing that, it’s a near certainty you know someone that has.

Because in 1973 drinks entrepreneurs David Gluckman & Hugh Seymour-Davies first concocted Baileys Irish Cream in their tiny Soho office, and they were confident they had an original hit on their hands.

And David’s compelling autobiography “That s*it will never sell!” recounts the unexpected story of his rise from drinks dreamer to global drinks inventor.

Crammed with entertaining anecdotes drawn from over forty years of brand creation in and around the drinks business. He started in the 60s at the beginning of the ‘Mad Men’ era.

David was a guest on our podcast earlier this year but last month, we invited David to speak at our Distillers Lectures event in Bristol to look at some other aspects of his decorated career while sharing his expertise with drinks producers far and wide.