Sazerac completes BuzzBallz acquisition

Spirits gian Sazerac has completed the previously-announced acquisition of RTD business BuzzBallz.

Buzzballz is known a a rapidly-growing beverage business with innovative brands including the company’s namesake spherically shaped ready-to-drink, pre-mixed cocktails, BuzzBallz.

According to the announcement, founder Merrilee Kick will remain with BuzzBallz to continue fostering the success of the business while other terms of the deal will not be disclosed.

BuzzBallz joins Sazerac’s global spirits portfolio that includes Buffalo Trace Bourbon, Traveller Whiskey, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Paddy’s Irish Whiskey, and many more.

The BuzzBallz company also includes additional ready-to-drink beverages like: Biggies, Uptown Cocktails, Sip Sip Hooray, and Texas Craft, along with other brands.

ARTICLES

Is it a copy or not?

Marks & Spencer has taken aim at Aldi over a claim that Aldi has stolen an idea from M&S gin, with M&S seeking an injunction

Gin under threat

The gin boom could be under threat as drinkers switch to rums, tequila, mezcal, and vodka, according to analysts at CGA. According to CGA, gin

EPISODES
Apple PodcastsSpotifyAndroidby EmailRSSMore Subscribe Options