Jersey-based rum brand, The Tidal Rum is proud to announce a partnership with P&O Cruises to create the first rum to be made and distilled at sea on all Caribbean holidays on board its newest ship, Arvia. With a shared passion for the sea environment and commitment to sustainability, The Tidal Rum is delighted to be collaborating with P&O Cruises to create an island-inspired rum that captures the sense of adventure and excitement that the ocean brings.  

Since its launch in the summer of 2019, The Tidal Rum remains at the forefront of the rum revolution, crafting a distinctive taste that comes from coastal botanicals found at full lunar tides.

Created by Jersey-based founders of Shorts Boy Distillery, Ben Clyde-Smith and Harry Coulthard, The Tidal Rum is inspired and influenced by the sea and shore. Its rich golden smoothness comes from a careful blend of Caribbean cask-aged rums from Trinidad, Jamaica, Barbados and the Dominican Republic. The Tidal Rum takes pride in sustainably using botanicals that thrive on the tidal coastline of Jersey in order to celebrate rum in an innovative way.

The rum’s maiden production will take place on board Arvia in the first rum distillery at sea in Anderson’s Bar. It will then be ready for guests to enjoy neat or in an array of expertly crafted cocktails on board. Following the launch on board Arvia, The Tidal Rum will recreate the recipe and bottle on shore, ready to share and serve to guests across the P&O Cruises fleet. 

Harry Coulthard, co-founder of The Tidal Rum says: “With our new rum, we wanted to bring together the finest rums of the Caribbean with the fresh notes of coastal botanicals from the shores of Britain’s islands. Whether you’re taking your first sip while enjoying a stunning island horizon or a beautifully crafted cocktail in Anderson’s Bar, our rum has all the ingredients of an unforgettable P&O Cruises holiday.”