Whitebox Cocktails, one of the fastest-growing independent cocktail brands in the UK, is seeking further investment through Seedrs, with the goal of raising £200,000 to grow the ready-to-serve cocktail business.
Ben Iravani, Co-founder of Whitebox Cocktails said: “Since our last Seedrs round in 2023, where we raised over £820,000 from 575 incredible investors, we’ve made tremendous strides.
“Our revenue has increased by 84%, we’ve launched three new cocktails, expanded our production capacity to 6.5 million cocktails per year, and grown our customer base to over 1000 UK retailers.
“Our ambition doesn’t stop there, so with the premium canned cocktail market set to grow to $40 billion by 2027, we’re coming back to our Seedrs community to offer the chance of further investment in this exciting next phase of growth for Whitebox”.
Whitebox Cocktails is growing rapidly, with a mission to bring the quality of cocktails found in the world’s top cocktail bars to the single-serve format, so that everyone can enjoy a world-class cocktail at home. The founding team of industry-leading bartenders and professionals includes Ben Iravani, founder of multi-award-winning Aberdeen cocktail bars Orchid and 99 Bar, Pietro Collina, former Bar Director of the NoMad Hotel Group, Josh Rennie, co-founder of Porters Gin, and Alex Lawrence, Brand Director for the Mr Lyan studios, the company said in a statement
The brand’s state-of-the-art cocktail factory in Edinburgh can now produce over 25,000 canned cocktails every day. The meticulously made classics include the award-winning Pocket Negroni and Freezer Martini, the recently launched Spicy Margarita, Straight Up Daiquiri, and Vieux Carré, and best-selling serves including the Chipper’s Old Fashioned, Squeezy’s Margarita, Prêt à Boire Boulevardier, Classic Cosmo, and Tiny Tee’s Dirty Martini. In 2023, Whitebox also launched an exclusive collaboration with the world’s most awarded bartender, Ryan ‘Mr Lyan’ Chetiyawardana, available exclusively in Selfridges.
Earlier this year, Whitebox announced plans to expand its international distribution, partnering with global brand-building agency, Artisan Spirits, which operates across Europe, Middle East, Africa and Asia. Already stocked in seven export markets, this new partnership will provide the business with the sales platform it needs to scale quickly and meet growing international demand.
Whitebox Cocktails is seeking an investment of £200k via the Seedrs crowdfunding platform. This investment will be used to expand inventory, accelerate international expansion, and bolster marketing efforts as the company strives to become the leader in the classic ready-to-serve cocktail category. The campaign launches on Monday 22 July and interested investors can find out more at: https://europe.republic.com/whitebox-cocktails1
