Pink spirits from gin to tequila continue to show steady growth, according to SevenFiftyDaily, and show no signs of letting up.

Indeed, in the wine industry, the demand for rosé wine has led to shortages as wine drinkers see rosé as a wine which can be drunk at any time of the day.

Pink is being added to spirits with a mixture of techniques, ranging from berries, to rose petals, to the use of wine casks.

Unfortunately, many drinkers however still associate pink spirits with some of the overly flavoured, artificially tasting vodkas and gins from a decade ago.

According to SevenFiftyDaily, it was the gin category that really kicked off the pink spirits trend. In 2017, Gordon’s released a pink gin, followed by Malfy Rosa, Beefeater Pink Strawberry Gin, and others in 2018. In that same year, when Pá Burke helped open Hyde Bar as head mixologist in Galway, Ireland, he remembers opening with more than 600 gins on the menu, the most of any bar in Ireland at the time—and pink was making its way into the mix.

“A lot of what we saw at first were gins with sweet, artificial flavours like strawberry or other berries,” says Burke. “They weren’t exactly your gin lover’s kind of gin. But in a way, they got people interested in gin. They’re sort of a gateway that you can mix with lemon and sodas for a sweeter, summery cocktail.” 

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