Sazerac completes BuzzBallz acquisition

Spirits gian Sazerac has completed the previously-announced acquisition of RTD business BuzzBallz.

Buzzballz is known a a rapidly-growing beverage business with innovative brands including the company’s namesake spherically shaped ready-to-drink, pre-mixed cocktails, BuzzBallz.

According to the announcement, founder Merrilee Kick will remain with BuzzBallz to continue fostering the success of the business while other terms of the deal will not be disclosed.

BuzzBallz joins Sazerac’s global spirits portfolio that includes Buffalo Trace Bourbon, Traveller Whiskey, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Paddy’s Irish Whiskey, and many more.

The BuzzBallz company also includes additional ready-to-drink beverages like: Biggies, Uptown Cocktails, Sip Sip Hooray, and Texas Craft, along with other brands.

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