O’Donnell Moonshine has partnered with award-winning creative and performance agency TrunkBBI to grow its product in a “highly competitive market”.
The 75-strong North West agency was appointed to work with O’Donnell Moonshine on an exciting brand and strategy project, following a competitive 3-way pitch facilitated by GO! Network.
Based in Manchester and Prohibition-inspired, O’Donnell Moonshine brings back the “rebellious spirit and taste of those extraordinary times to the 21st century”. O’Donnell Moonshine said it approached The GO! Network looking to source a creative growth partner to help them better understand how to grow their brand and unique product in a highly competitive market.
TrunkBBI will be working with O’Donnell Moonshine on a brand and strategy framework alongside activating a multi-channel marketing plan project to help them better understand how to grow their brand and unique product in a highly competitive market. O’Donnell Moonshine will leverage TrunkBBI’s FMCG expertise on how best to engage the UK market.
Max Rüther, Managing Director at O’Donnell Moonshine said: “We’ve recently celebrated a decade in business in Germany and 8 years in the UK so we’re excited for this next chapter for O’Donnell, as we’ve set ambitious growth targets over the next few years.
We’re delighted to work with TrunkBBI, partnering with a specialist agency is a significant step forward to meeting those goals. The team’s extensive experience and expertise in the industry will help guide the future of our brand in an exciting new direction.”
Hannah Evison-Frost, managing director at TrunkBBI added: “We are thrilled to be working with O’Donnell Moonshine on driving their growth, which will involve multiple channels and departments across the agency in the future.
O’Donnell Moonshine has ambitious targets and we’re excited to get stuck in. They’re in a really exciting stage of their journey, so we’re delighted to be a part of it. We’re confident that we’ll go above and beyond and the relationship will grow into a longstanding partnership with TrunkBBI.”
