When you’ve worked with award-winning brands such as Highland Park Whisky delivering digital communication and paid media strategies, you’re likely to know a thing or two about the world of marketing.

And today’s guest, is just that.

Richard Wardrop is a marketing manager with more than a decade’s experience on both agency side and in-house.

In his career to-date he has received recognition for ‘Best Use of Social’ and ‘Best Low Budget Campaign’ at The Herald Digital Awards and UK Social Media Communications Awards.

Based in Scotland, he is currently part of the team at Vault City Brewing, the UK’s largest sour beer producer.

Here he is responsible for all elements of brand, NPD, marketing and comms. And while he is now part of the beer world, his career background and experiences means much of his expertise is transferable.

In this episode, recorded at our recent Lectures event in Edinburgh, Richard explains how brands can make an impact without a big budget, the free insights available to them, the importance of nurturing your community and why you should set goals, be realistic and do less but better.