ITALICUS Rosolio di Bergamotto has announced the first ever National Rosolio Day on 1st September in honour of the brand’s 8th anniversary.
During the month of September, the brand will celebrate the aperitivo around the world, with eight countries taking part in hosting week-long events featuring special cocktails created with ITALICUS, allowing consumers to discover Rosolio di Bergamotto through its drinks, story, and innovation.
Founded in 2016 by Giuseppe Gallo, ITALICUS Rosolio di Bergamotto was created to revive the nearly forgotten Rosolio category. Made using the finest Italian ingredients, ITALICUS’s bottle design embodies the history and heritage of Italy’s distinctive regions, while telling the story of Rosolio’s traditional drinking occasion of aperitivo and its culture.
1st September is now officially recognised as National Rosolio Day, thanks to ITALICUS. To celebrate this annual occasion, ITALICUS has partnered with LP O’Brien – renowned mixologist and winner of the Netflix series Drink Masters – who will present a mini-series campaign to educate consumers about the brand, the aperitivo category, and its culture.
To further explore the best ways to enjoy ITALICUS, LP will be promoting ITALICUS through the art of mixology, demonstrating how you can drink ITALICUS and which easy-ingredient aperitivo cocktails can be replicated at home.In celebration of the 8th anniversary there are eight countries taking part in the anniversary campaign, which include Italy, France, Hong Kong, Hungary, New Zealand, the United Kingdom, the United States and Switzerland.
Participating bars in these countries will host week-long activations, where consumers can try delicious ITALICUS cocktails from an exclusive menu.
“The aperitivo is a global trend that started in Italy,” comments Giuseppe Gallo, founder of ITALICUS. “Now having a trendy moment around the world, the aperitivo blends tradition and innovation in its story and is served in many cocktails at the best global bars. For this campaign, we are extremely excited to partner with LP O’Brien – one of the most creative minds in the international mixology scene – to inaugurate Rosolio Day on 1st September.”
“Being part of the anniversary and ITALICUS’s launch of Rosolio Day is a tremendous honour,” explains LP. “I’m incredibly grateful to be associated with a brand that demonstrates such thoughtfulness in every aspect – from crafting the liquid to designing the bottle and creating a captivating story. Giuseppe, with his extensive experience in the beverage industry, has created something truly special with ITALICUS.”
