Bacardi says that following a successful launch in the USA, Gray Goose Essences are coming to the UK in April. Made with Grey Goose Vodka and infused with real fruit essences and cold-distilled botanicals, they will be available in three fresh and distinct flavours.
With increasing demand for fresh tasting flavours and natural ingredients, Grey Goose Essences are “born out of a heightened desire for simple cocktails that are brimming with vibrant flavour. Designed for those who sip mindfully, each Essences expression offers an ABV of 30%, 82 calories per 50ml, and contains no artificial ingredients” says the company in a press release.
The trio of expressions include the bright and citrusy Strawberry & Lemongrass, the floral, yet savoury White Peach & Rosemary, and the fresh-tasting and peppery Watermelon & Basil.
“We’re beyond thrilled to debut Grey Goose Essences,” said Grey Goose Vice President Global Marketing, Martin de Dreuille. “Spritzes and drinks featuring botanicals have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive drink using real fruit essences that would take the guesswork out of mixing light tasting and delicious cocktails at home.”
The flavours in each Essences expression are derived from some of the freshest fruits and highest quality botanicals from around the world—in locations such as France, Spain, Thailand, and Sri Lanka—all carefully selected by Grey Goose cellar master François Thibault.
“Grey Goose Essences has been a labour of love for both myself and the brand,” said Thibault. “The freshest ingredients were meticulously searched for, and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavour in every bottle. We’re so excited to bring this new drink to market and all three Essences flavours reveal the most perfect expression of the ingredients they contain.”
Essences will be available from April with a RRP of £39 for a 700ml bottle. The full range can be purchased nation wide at Waitrose, Tesco, Majestic Wine, Costco and other leading retailers this spring along with select on-trade accounts. In time for summer, Essences will be available in ready to drink cans.
