Pernod Ricard buys The Whisky Exchange
French distillery giant Pernod Ricard is living up to its goal of creating “consumer centric strategy of meeting new consumer needs and expectations in a context of solid e-commerce growth” in a huge way by buying The Whisky Exchange. Created in 1999 by Sukhinder and Rajbir Singh, The Whisky Exchange has a catalogue of around…
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