Many drinkers today are opting for moderation and selective consumption as key economising strategies amidst rising inflation. New findings from IWSR Drinks Market Analysis show that although consumer confidence varies across markets, consumers are generally employing three main strategies to make their budgets go further amidst economic uncertainty: moderation, selective uptrading within certain beverage categories,…
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With its ban on the sale and consumption of alcohol, Saudi Arabia has traditionally been a low priority for beverage alcohol companies, but that could change, reports drinks market analysis IWSR. Although there is no immediate prospect of the ban being lifted, a more open attitude from the Saudi government, as well as a more…
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The Scotch Whisky Action Fund (SWAF) has announced the list of nine projects that it will be supporting over the coming year as part of the industry’s ongoing commitment to promoting responsible consumption and tackle harmful drinking. Five projects have been awarded funding for the first time; four projects are receiving their second or third…
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Loch Lomond Whiskies is bringing its innovative whisky making style to life with a series of new collaborations with Remarkable Makers. The independent distiller has revealed its first collaborator, Bread Ahead, to showcase the influence of yeast in whisky making Working with liked-minded passionate creators and artisan craftspeople from other industries, the campaign intends to lift…
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What’s the secret to a label that makes your spirits jump off the shelves and into a customer’s arms? Find out in this guide to creating stand-out distillery labels, writes Jon Bernard, national account manager at US-based Stomp Stickers. Craft distillers are in a tough position. When taking your product to market, you need to…
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RTD category value will increase by an additional US$11.6bn over the next five years, according to a new report. Consumer demand for premium ready-to-drink (RTD) products will drive the category forward, with value growth outpacing volume growth at 8% vs 5% CAGR 2022–26, according to a longitudinal annual study from IWSR Drinks Market Analysis, the…
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The luxury spirits market is proving its resilience in the face of multiple headwinds, according to new data from international drinks market analysis IWSR. While China remains a key market for high-end international spirits – especially Cognac – the country’s luxury market leadership could soon be threatened by the US, where agave spirits have made…
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Gin has undoubtedly been the hero of the UK spirits scene in recent years. From 190 gin distilleries in 2015, there are now 820 across the UK – and this number rose by 110 in just the last year alone, contradicting reports that gin fever has reached saturation point. But while our appetite for home-grown gin…
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Whether it’s post-work beers or a few mimosas at brunch, drinking is very much normalised within our society. Alcohol is often portrayed as a means to relax, socialise with friends and just make a hard day that little bit easier. Although being a staple of British culture, there has been a growing campaign for sobriety…
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As the RTD category in the US becomes more established, growth rates are moderating, and brand owners are increasingly focusing on premiumisation opportunities, according to drinks market analysis IWSR. Hard seltzers have made an important contribution to the rise of the RTD category in the US, which has seen RTD share of the US total…
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