One of the US’ largest spirits businesses, Brown-Forman, has recently announced that it will acquire the Diplomático Rum brand and related assets from Spain’s Destillers United Group, bolstering their super-premium offering.
Diplomático Rum gives Brown‑Forman a market leading entry into the fast-growing super-premium rum category. Destillers United Group S.L. will continue to produce and age Diplomático Rum in their original distillery at the foot of the Andes mountains.
“This aged rum brand has distinctive packaging, strong brand positioning, and is a delicious tasting spirit,” said Lawson Whiting, President and CEO, Brown‑Forman Corporation. “As part of this acquisition, we will welcome more than 100 new employees to Brown‑Forman.”
“We are proud to have pioneered and been instrumental in developing the super-premium+ rum category around the world. Diplomático Rum is ready to accelerate its growth with Brown‑Forman, one of the world’s most well-known spirits and wines companies,” stated Destillers United Group S.L., current owner of the Diplomático Rum brand. “We share a similar familial culture and know the brand will continue building on our legacy. We look forward to working together to bring Diplomático Rum to consumers around the world.”
Diplomático Rum is sold in more than 100 countries. Top markets include France, Germany and the US.
