Velo Mitrovich

Scotch Whisky Action Fund commits over £115k of support to projects across Scotland

The Scotch Whisky Action Fund (SWAF) has announced the list of nine projects that it will be supporting over the coming year as part of the industry’s ongoing commitment to promoting responsible consumption and tackle harmful drinking.  Five projects have been awarded funding for the first time; four projects are receiving their second or third…

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Brighton Gin founder new board director

Kathy Caton has been appointed as new board director to the Gin Guild. In her new position, she says that she will spotlight smaller distilleries while advocating for the advantages that joining the industry body affords artisan producers in the UK and across the world. Established ten years ago by The Worshipful Company of Distillers,…

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Japanese sake brewer returns to whisky

Sake brewer Meiri Shurui is hoping to find a new revenue source in whisky as young Japanese consumers lose their taste for sake, reports Nikkei Asia.  The company has begun making whisky again for the first time in 60 years hoping to tap into the growing popularity of Japanese whisky overseas. Meiri Shurui in October…

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Rare whiskies bringing big dividends

Global demand for rare whiskies has made whisky a better investment than most stocks, , according to the Financial Times and numerous other media sources. Strong investor demand has pushed the value of “fine and rare” single malts up by more than a fifth this year with volumes jumping 23 per cent, according to a…

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French ‘Bear Brothers’ making organic gin and vodka

Two brothers and a friend – all former rugby players from the French Pyrenees – are creating gins and a vodka using flavours inspired by the mountains of southern France, with a name inspired with bears now found in the region. Bear Brothers Gin was launched in 2019 following the launch of their vodka. The…

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The launch of ‘Living Soda’ and the future of Hip Pop in 2023

The world of low-to-no alcoholic drinks in the UK has been a fickle one at best. While across the Pond kombucha and seltzers – with or without alcohol – continue to do well, here some have faced a tough slog, starting with considerable fanfare, and then silently disappearing away into the night. It shouldn’t be…

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Loch Lomond Whiskies reveals Remarkable Makers Campaign 

Loch Lomond Whiskies is bringing its innovative whisky making style to life with a series of new collaborations with Remarkable Makers. The independent distiller has revealed its first collaborator, Bread Ahead, to showcase the influence of yeast in whisky making  Working with liked-minded passionate creators and artisan craftspeople from other industries, the campaign intends to lift…

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Growing trend for upcycled ingredients in beverage alcohol

Increasingly innovative processes are changing the way base ingredients are used in product manufacturing in order to minimise waste and support sustainability efforts, according to IWSR drinks market analysis.  Brands are also re-using and re-purposing already available materials that would otherwise have gone to waste, such as misshapen or over- or under-sized produce. This saves…

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PR takes huge step entering RTD market

Pernod Ricard has invested $22 million in its first-ever ready-to-drink (RTD) canning line, located at its Fort Smith plant in Arkansas. According to the company, this investment will provide the facility with canning capabilities, support growth for the company and add more job positions in the area. Pierre Joncourt, senior vice president at Pernod Ricard North…

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Film celebrates woman behind 1926 whisky

The Macallan has released a short biopic revealing the real-life story of former managing director, Janet Harbinson, who in 1926 crafted the most valuable bottle of wine or spirit ever sold at auction, The Macallan Fine & Rare 1926. The eight-minute campaign film, ‘The Spirit of 1926’ which will be screened in selected cinemas globally…

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