Velo Mitrovich

B2B low-to-no event Bricklane success

Low-to-no spirits have been seen for too long as a fringe product. But no longer, they’re now ready for prime time, found online, in supermarkets and flying with British Airlines. This was the message at the recent Low2No Bev event at Truman’s Brewery in east London. If you’re thinking about creating a low-to-no alcohol spirit,…

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Restrictions delay to cost hospitality £3bn

The four-week delay to lifting all Covid restrictions has shattered the UK hospitality industry which is liable to lose around £3 billion in trade and sees a “lost summer” of bookings. UKHospitality is now calling  for  urgent further support for suffering hospitality businesses following the announcement that Covid restrictions will remain for another four weeks….

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80-year-old whisky to be auctioned

A whisky produced at the Glenlivet Distillery 80-years-ago will be poured into 250 bespoked decanters with Decanter No. 1 auctioned off by Sothbey’s. Proceeds will go to the Scottish charity Trees for Life. On 3rd February 1940 in a quiet corner in the north of Scotland, George Urquhart and his father, John, had the extraordinary…

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Spirit makers pleased with Australian FTA

UK spirit and wine businesses are celebrating the free trade agreement (FTA) with Australia, which will reduce the cost for exporters and importers alike and will mean greater choice for UK consumers, reports the Wine and Spirit Trade Association (WSTA). In 2020, the UK exported £27m worth of British gin to Australia, which was one…

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Chinese Baijiu brands dominate top 5

The Chinese market and spirits industry has a firm grip on the top five spirit spots, according to data from Brand Finance. Growth, however, is across the spirits sector with the total value of the world’s top 50 most valuable spirits brands having increased by five percent, up from US$129.7 billion in 2020 to US$135.9 billion in 2021. Performing particularly well in the ranking this year are the…

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Whiskey aged to Metal

Metal giant Metallica has been playing it songs to aging whiskey to created BLACKENED, a whiskey aged to the low hertz frequencies of The Black Album, the highest selling album of any genre in the last 30-years. The Metallica BLACKENED The Black Album Whiskey Pack features a 750ml bottle of Batch 114, a fine mix of straight…

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Baileys says no to McBaileys

It was a battle between an elephant and a flea which should have never taken place. Seventy-three-year-old Philip Perseval had an idea. He’d make a liqueur from Scotch whisky and cashew nuts, bottle it and called it McBaileys. All proceeds would then go to his micro-small company, Children’s Cancer Aid Limited (not to be confused…

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Time for tequila to shine

Here and the USA tequila has been seen more as a party drink that a real spirit. Drinkers would do shooters of tequila with the biggest debate being do you bite the lemon or lick the salt first? And tequila’s go-to-drink, the Margarita? Again, something for a party when the only requirement seems to be…

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Almost all to continue with online groceries

The great online grocery shopping boom is here to stay as 90% of Brits plan to keep shopping for their groceries online once the peak of COVID-19 passes. Meanwhile, just 5% of shoppers say they are planning to stop doing so, according to a survey conducted by Mintel. An impressive three in five (59%) Brits…

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Cotswolds to auction #1 for charity

To mark World Whisky Day, Cotswolds Distillery has decided to auction a bottle of whisky drawn from the first cask they ever filled, with the proceeds going to The Drinks Trust. This bottle is the first and only bottle filled from Cask #01, which is owned by founder Dan Szor. Since 1886, The Drinks Trust…

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