Velo Mitrovich

Tidal Rum to be distilled on cruise liners

Jersey-based rum brand, The Tidal Rum is proud to announce a partnership with P&O Cruises to create the first rum to be made and distilled at sea on all Caribbean holidays on board its newest ship, Arvia. With a shared passion for the sea environment and commitment to sustainability, The Tidal Rum is delighted to…

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Loch Lomond unveils packaging to accelerates international growth

Independent distiller, Loch Lomond Whiskies, has unveiled a spectacular new design for its packaging as part of further significant investment into the brand, reports the distillery. It’s hoped that the new branding will draw attention to the whisky in international markets. The refresh marks the next chapter for the whisky distiller which can trace its…

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Chinese consumers driving over 30% of international spirits market

The Covid-19 pandemic has reinforced the importance of the Chinese consumer to owners of international* high-end spirits brands – with purchasing shifting to the domestic market as international travel was curtailed. Now brand owners will have to monitor the situation closely, focusing on mainland China in the short term –  in addition to the new…

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The Macallan unveils ‘Distil Your World New York’

In collaboration with the Roca brothers, owners of El Celler de Can Roca – twice named Best Restaurant in the World, The Macallan has released Distil Your World New York, which it says captures the essence of one of the most iconic cities in the world. Crafted by The Macallan Whisky Maker Polly Logan, the 49.5% ABV single malt…

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Big focus on vodka RTD spritzers in States

As the RTD trend continues, a number of premium vodka brands are launching their first canned products focusing on the spritz serve, according to IWSR drink market analysis. Spritz itself has become a malleable term in recent years. Once referring to a combination of soda or sparkling water to wine or vodka, it has more…

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Raft of four awards for Yorkshire rum AB Gold

Yorkshire-based entrepreneurs Alex Bray and David Armstrong, are celebrating after the rum they created picked up a slew of four top industry awards. AB Gold Rum, which combines Jamaican rum from the Caribbean with Yorkshire spring water and is bottled in Yorkshire, has just been awarded Bronze in the World Rum Awards. It was also…

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New range of 10% ABV spirits

While low to no alcohol spirits continue to grow in popularity, with these spirits usually around 2% ABV to 0.0% ABV, another category is entering the market. Usually referred to as ‘light spirits’, these are around 10% ABV. One of these new light spirits is DECEM. Directly translated to ten in Latin, each 10% ABV…

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Unique flavoured cocktails for Easter

Bottled cocktail company World of Zing, founded by renowned cocktail expert Pritesh Mody, has transformed seasonal food staples into high quality bottled cocktails in time for Easter 2022, introducing: Hot Cross Bun-Hattan and Chocolate Orange Negroni SKUs. With innovation at the forefront of the brand, flavours from foods typically enjoyed over the Easter holiday have…

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Ardgowan Shipwright takes silver in the 2022 IWSC Awards

Ardgowan Distillery’s Clydebuilt Shipwright blended malt has been awarded a silver medal in the highly prestigious 2022 IWSC Awards. The premium dram took the silver in the unpeated blended malt category with a score of 93 in a blind tasting with a panel of expert judges. Shipwright was described by the judges as ‘light and…

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Former world’s favourite airline now serving American gin

British Airways has announced its new brand partner and addition to its in-flight menu; American style Aviation Gin. “I’ve tried every gin on the planet and Aviation is, hands down, the best. Also, I don’t recommend trying every gin on the planet. Stick with this one,” says actor Ryan Reynolds, co-owner, Aviation American Gin. Reynolds invested in Aviation…

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