With consumption of ready-to-drink (RTD) beverages growing by 102% in 2023 (NielsenIQ), for drinks brands, now is the perfect time to capture consumers’ attention with creative, eye-catching, and planet-friendly packaging. Whether selling RTD products online or on supermarket shelves, with so much competition, first impressions really do count, explain the team at Smurfitt Westrock. Refreshing…
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Highland distiller Tomatin has unveiled an impressive trio of new single malts today, The Sherry Collection. Available now from specialist retailers, this limited edition series will exhibit the unique influence of different casks, showcasing classic Tomatin whisky matured in Manzanilla, Palo Cortado, and Pedro Ximénez butts. Fortified wine has played a role in the creation…
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When you’ve worked with award-winning brands such as Highland Park Whisky delivering digital communication and paid media strategies, you’re likely to know a thing or two about the world of marketing. And today’s guest, is just that. Richard Wardrop is a marketing manager with more than a decade’s experience on both agency side and in-house….
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Elijah Craig has launched Elijah Craig Toasted Rye – a new expression that adds “complex layers of soft and creamy milk chocolate to the characteristic spice notes” of Elijah Craig Straight Rye. The process begins with fully matured Elijah Craig Straight Rye Whiskey, which is dumped and then re-entered at barrel proof into a second, custom…
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Ardagh Glass Packaging-North America, part of Ardagh Group, has introduced a new series of craft beverage bottles to its growing portfolio of American-made bottles. The 12oz glass craft beverage bottles are available for purchase directly from AGP-North America in three different colours, including emerald green, flint (clear) and amber (brown) glass. The bottles are designed…
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Pernod Ricard has “reinforced its commitment and ambition to its American Whiskey portfolio” by establishing a new Global Brand Company in the USA, North American Distillers (NADL). The new specialized business will be helmed by Richard Black, a seasoned Pernod Ricard executive with 23 years of leadership in whiskey and cognac, including time at Chivas Brothers and…
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Independent distiller, Loch Lomond Whiskies, has unveiled a new 50-year-old single malt, the latest addition to the brand’s premium portfolio. A whisky five decades in the making, Loch Lomond 50 Year Old is drawn from Loch Lomond Distillery’s oldest reserves and is exclusively limited to 100 individually-numbered bottles worldwide. Distilled in 1973 in the…
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Family-owned specialist drinks importer, distributor, and retailer, Amathus Drinks presents The Gardener Gin, the latest collaboration from Brad Pitt and the Perrin Family, created in partnership with the gin legend Tom Nichol, one of the world’s pre-eminent Master Distillers. An ode to the French Riviera, The Gardener Gin is vibrant and complex, with a smooth texture and…
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When it comes to licensing and your business, there is predictably much to consider. So knowing where you stand in the current landscape and with what lies ahead is imperative. With that in mind, we recently invited Ewen Macgregor to speak at our Distillers Lectures. Ewen is a solicitor advocate specialising in alcohol and gambling…
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Pernod Ricard has rolled-out the first Responsible Host Certification program in the spirits industry, an initiative the company said underscores its commitment to excellence in consumer experience and responsible consumption in all its public-facing ‘Brand Homes’. Pernod Ricard brand homes are homes where visitors can explore the rich heritage, meticulous craftsmanship, and exceptional quality of…
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