Spirits gian Sazerac has completed the previously-announced acquisition of RTD business BuzzBallz. Buzzballz is known a a rapidly-growing beverage business with innovative brands including the company’s namesake spherically shaped ready-to-drink, pre-mixed cocktails, BuzzBallz. According to the announcement, founder Merrilee Kick will remain with BuzzBallz to continue fostering the success of the business while other terms…

Bacardi has appointed Amanda Almond to position of managing director for Northern Europe and has also appointed a new business unit director for the UK & Ireland. Most recently served Almond served as managing director for Bacardi in Iberia and Greece, growing the company’s market share in Spain. Almond was previously MD for Bacardi in…

Ricky Gervais has taken over a prominent billboard in Slough for his latest creative effort to promote his Vodka brand, Dutch Barn Orchard Vodka. The out-of-home advert marks a first for the brand, and continues Gervais’ belief in honest advertising, encouraging consumers to buy Dutch Barn Orchard Vodka to make “a person rich & happy”, with the…

Tequila Zarpado has introduced its latest expression, Zarpado Añejo, hitting shelves just in time for Cinco de Mayo. The new release is produced at a boutique, family-owned distillery in Jalisco, Mexico, the Tequila is aged more than one year in a combination of Bourbon and French Oak casks. Like the Blanco and Reposado Tequilas already…