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Understanding brand value

We have all seen lists of brand ratings and worth. The top 15 spirit companies, worlds most valuable drink companies and so on. The thought must cross your mind, no matter if you are the largest distiller or the smallest – what is the value of my brand? Does it matter? In one word –…

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Pushing the boundaries | Dr Bill Lumsden, Glenmorangie

From more than 25 years at The Glenmorangie Company, Dr Bill Lumsden is no stranger to genuine innovation. Dr Lumsden, head of distilling & whisky creation at the Scottish business, has helped push the boundaries with a variety of expressions that showcase ingredients from roasted chocolate malt to wild yeast. In this episode, the inaugural…

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Distillers Podcast Coming soon…

Welcome to The Distillers Journal Podcast. Presented by Tim Sheahan and Velo Mitrovich. Starting from the 12th March, we’ll be speaking to some of the finest figures in distilling. Charting the journey of this industry’s exciting and vibrant distilleries and the impact they’re having on the sector at large. We’ll be investigating the issues that…

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