Anyone can make an average tasting gin, spiced rum, vodka, or other spirits, but not everyone can sell it. And the real kick in the pants is this: You might be making a superior tasting spirit, but your bottles still sit on a shelf gathering dust.

We’re led to believe that if we build a better mouse trap, the world will beat a path to our doors, but nothing could be further from the truth. If you’re not somehow marketing that mouse trap, there won’t be a single soul knocking on your door.

So, how do you promote your spirit, especially if you’re a small craft distiller? You probably try to do it inhouse, which is easier said than done. Chances are, you are probably the one responsible for distilling, bottling, packing, and shipping. So why not add marketing to your list, you no doubt have a bit of free time between three and four in the morning.

In today’s podcast, we’ll be taking with Philip Allott who has been involved in marketing and sales for nearly 40 years and has recently written ‘Integrated Business to Business Marketing, the complete blueprint.’ 

In it, Philip explains how you – and he means ‘you’, not a team of marketing IT experts – can tie together all the zillion marketing channels out there right now to get you sales. The bottom line is: No matter how good your spirit is, it nobody has heard of it, it’s going to fail. This is a program you need to listen to…