We have all seen lists of brand ratings and worth. The top 15 spirit companies, worlds most valuable drink companies and so on. The thought must cross your mind, no matter if you are the largest distiller or the smallest – what is the value of my brand?

Does it matter? In one word – yes. Every business has a brand and a brand value and in fact, even countries – Italy winning the Euro 2020 will boost its economy by 4 billion euros in the short term. Understanding the value of your brand can help you find growth opportunities and lure investors.

Everyone agrees that a strong brand is valuable – the doesn’t matter if you sell your spirits by the case or by the containership full. The challenge, however, is putting a price on that value.

In this episode we’ll be talking to Richard Hauge of Brand Finance, we will give you a clear idea of what an evaluation can do for you, and we’ll explain how the top five distilling companies got there, making a product few of us have ever tasted.

Resources
Spirits 50 2021 Ranking
Chemical & Engineering News: What’s baijiu