Jake Sharpe is not who you’re expecting when you meet the Whisky Baron. To be fair, that’s not what he calls himself, it’s the name of his whisky bottling company. But when you look at The Whisky Baron’s label, back at Sharpe, then back at the bottle and it is hard not to think there is a more than passing resemblance. Still, Sharpe seems too young at 27 and not serious enough to even be thought of as a distant great-great nephew of one of the original Whisky Barons. 

For example, he has some crazy ideas regarding whisky. Get this, Sharpe believes whisky is for drinking and enjoying, not investing. That if you drink your whisky neat or with the smallest amount of water, that’s fine. Just like it’s fine to drink whisky with ice, with Coke or in a cocktail. Just like it’s fine if your favourite whisky is Haig Club or even Sainsbury’s Blended. And, perhaps his most insane idea of all, whisky enjoyment should be for all, not the self-appointed few. 

In this episode Jake Sharpe will give you his thoughts on whisky, being an independent bottler and how cask investors are damaging the whisky industry.