Having a great brand, and a great product, is imperative. But it’s only part of the battle. So knowing how to market what you have and ensure it has visibility in an often crowded field is all-important.

And, thankfully, Rachel Davey knows all about that. With nearly 15 years’ experience in PR, marketing and events, specialising in the drinks and gastronomy sector, Rachel has worked with a brands such as G.H.Mumm & Perrier-Jouët, Veuve Clicquot and Moët & Chandon to Dom Perignon, Weston’s Cider and Clouded Leopard Gin.

In her career, she has built excellent knowledge, industry insight and contacts within the drinks industry and lifestyle sector. So with that in mind, we recently invited her to speak at our Distillers Lectures in Bristol to share her expertise on how your distillery or spirits brand can master the art of public relations.

In five steps, she starts with the importance of defining your unique selling proposition and defining your message before emphasising the importance of engagement, generating a buzz through media relations and concluding with the benefits of collaborating and networking.