DrinksOne has announced its new distribution partnership for World of Zing’s Ready-to-Drink (RTD) cocktails.
This collaboration follows closely on the heels of World of Zing’s recent launch of RTD cocktails available in Frugal Paper Bottles.
World of Zing, founded by globally acclaimed flavour guru, Pritesh Mody, has once again redefined the landscape of craft bottled cocktails.
The 15-strong range of pre- batched cocktails is now presented in Frugal Paper Bottles, a packaging solution featuring a 94% recyclable paperboard outer, reducing plastic usage by up to 77% compared to traditional plastic bottles. The lightweight design not only lowers transport costs but also diminishes environmental impact, resulting in a carbon footprint six times lower than glass alternatives.
The Frugal Paper Bottle range showcases expertly crafted cocktails with bartender strength ABVs between 15-18%, unveiling a fresh aesthetic and 15 seasonally changing flavours. Enthusiasts can savour options like the Kaffir Lime ‘Picante’ Margarita, Blood Orange Negroni, Rhubarb Cosmopolitan, Spiced Pineapple Mai Tai, Espresso Martini, and Passionfruit Martini.
Commenting on the strategic partnership with Drinks One, Pritesh Mody shared his excitement, “This collaboration marks a significant milestone for World of Zing. Joining forces with DrinksOne allows us to expand our reach and bring our innovative Frugal Paper Bottle range to even more consumers, further solidifying our commitment to sustainable and exceptional cocktails.”
As a trusted supplier to leading hospitality operators such as the Belmond Pullman, South Lodge, The Vineyard, Rosa’s Thai, Cosy Club, and Tonkotsu, World of Zing’s new range will now be seamlessly accessible through DrinksOne’s well-established distribution channels.
The seasoned veterans behind DrinksOne, including Nick Worthington, Mike Beavan, David Proctor, and James Shelbourne, view this collaboration as a catalyst for industry modernization. “DrinksOne is disrupting the drinks industry distribution status quo by future-proofing traditional processes. This partnership with World of Zing brings together two visionaries shaping the future of the drinks industry rapidly.”
